How Great Leaders Inspire Action By Simon Sinek

How Great Leaders Inspire Action By Simon Sinek
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

“People don’t buy what you do, they buy why you do it.” Simon Sinek’s TED Talk shows that Martin Luther King Jr., the Wright Brothers, and Apple all had one critical thing in common: they engaged people with the purpose behind their actions. By starting with the “why,” leaders can inspire their people to accomplish things that defy all assumptions.

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